5 Biggest Sports Tourism Trends for Planners in 2025
The sports tourism landscape is set for remarkable growth and transformation in 2025.
Here are the five biggest trends driving the industry:
1. Surge in Sports Tourism Market
The global sports tourism market is experiencing explosive growth, projected to reach USD 1.8 trillion by 2030. The market is estimated to grow at a remarkable CAGR of 12.9%, with increasing sporting events and technological innovations driving this expansion.
These insights align with evolving event lodging trends in 2025, as more destinations prepare for an influx of tournament travel.
2. Rise of Youth and Amateur Sports Travel
Hilton reports a significant surge in sports travel, particularly in youth and amateur sports segments.
From 2019 to 2024, Hilton's Sport Sales revenue tripled, with 80% driven by youth and amateur sports. This trend reflects demand for affordable sports tourism destinations that cater to families, school leagues, and regional competitions.
3. Athletic Adventures and Experiential Travel
Hospitality company Accor predicts "athletic adventures" as a major trend, with 18% of travelers planning sports-related trips.
Enthusiasts are increasingly combining recreational sports with travel, participating in marathons, triathlons, and other competitive events worldwide. These are among the best places to travel for sports events 2025, merging tourism and personal challenge.
4. Technology-Driven Sports Tourism
The sports tourism market is being transformed by technological advancements.
AI integration, virtual reality, and digital transformation are becoming key drivers. Innovations include AI-powered wearable devices, AR and VR experiences, and enhanced tracking technologies for athletes and fans.
New immersive sports bars like COSM have combined the excitement of live sports with state-of-the-art tech to become one of the leading innovations in sports tech in the last decade. For planners and travel managers, tournament travel management tools are also evolving, streamlining hotel bookings, event check-ins, and attendee experiences.
5. Sustainable and Eco-Friendly Sports Tourism
Sustainability is taking center stage in 2025, with travelers prioritizing eco-friendly stadiums, carbon-neutral events, and green travel options. Sports tourism is increasingly focusing on environmental consciousness, with travelers seeking sustainable experiences and supporting local communities.
These sports tourism trends for planners are also pushing venues and vendors to adopt more responsible practices.
Final Thoughts on Sports Tourism in 2025
These trends highlight the dynamic and evolving nature of sports tourism in 2025, offering exciting opportunities for travelers, sports enthusiasts, and industry professionals alike. From event lodging insights for 2025 to tech innovations and sustainability, planners will need to adapt fast.
